According to a Gallup poll, about 16% of Americans smoke marijuana, but the number keeps growing.
Because of this, many companies are selling smoke supplies, but you need to learn how to make the most profit so that you're successful.
Keep reading to learn more about how you can maximize profits when selling your smoke shop supplies.
Educate Your Employees
One of the first things that you should do is educate your employees. If you want to sell your products, then your employees will need to know as much as possible so that they can market them to your customers.
Your employees may need to teach themselves about the products, but you can give your employees the time and space to do it. They can spend time searching on the Internet about the different products that you're selling.
For your best products, then you can hold a training session to teach them about it and make sure that everyone is on the same page. If you're selling a lot of the same products, then you can use the manufacturer's information to help train them.
You also want to create a store environment that gives your employees the space to learn about your products. Make sure that it's okay for them to ask questions.
Make It Easy to Shop
You also want to make sure that it's easy for your customers to shop around. Once you get your customers into the store, make sure that they always come back.
For example, some stores are themed to give a retro vibe and make customers feel like they went back to a different time. You should carefully place your products in areas that will catch their eyes and make sense.
Many shoppers like clean, well-lit stores with background music that helps set the theme in your shop. You may even want to use store fresheners or a type of scent to provide a familiar experience with everything they walk in.
You should also make sure that you position your best products at eye level. If you have cheaper products, you might want to put them on a lower shelf that is out of eye level.
Keep an Eye on Trends
To get your customers to come back, it helps to know what the trends are for smoke shop supply distributors. If a certain product is popular, make sure that you have it in stock so that customers don't have to go to a different store.
Also, make sure that you have a range of products in stock. You may also want to rotate these based on the season or the customers' mindsets.
For example, if Halloween is coming up, then you might want to have pumpkin-flavored vapes. You may also want to shop around yourself and see what other products different places are offering.
You can also look at your sales reports. What types of products are doing well? For example, if you have success selling vape supplies, then you may want to consider adding more vaporizers.
You can also create a relationship with our wholesale smoke supplies provider. They can help give you news when they are getting new products or deals, which you can use to maximize your profits.
Feature the Best Sellers
When you look at your selling data, you'll want to look at what your best-sellers are. Then make sure that you feature them and make it easy for your customers to buy.
Customers are willing to go to stores that have their favorite products, and if you're featuring bestsellers that other stores aren't, you could attract a lot of new customers.
You should have a display case somewhere in your shop so that customers can easily find it without having to wander around the store. That way, even if a customer comes into your store looking for a different item, the other products might catch their eye, and they might end up purchasing more.
If you have an attractive store, you should consider hosting events to draw more customers into the store. You could try having live bands come over, have glass-blowing competitions, have a cookout, or a vape competition.
This way, you'll be catering to your type of audience, and when those people come in there, you can sell and market your products as well.
Use Social Media
People are always on their phones, and if you're not marketing on social media, you're missing a lot of great options for marketing your supplies.
Create social media business profiles for your business on Facebook, Twitter, Instagram, TikTok, or any other place where people will find your posts. Having social media posts is also a great way to update your loyal customers and let them get in touch with you.
You can use social media to let them know about your new products, invite them to special events, or any upcoming sales. This can be the key to making sure you meet all of your profits for the month.
Learn More About How to Get the Most Out of Your Smoke Shop Supplies
These are only a few things to learn about how to get the most out of your smoke shop supplies, but there are many more tips you can use to make your business profitable.
We know that running smoke shops can be stressful, but we're here to ensure you have all the supplies you need.
Check out our website to stock up on your supplies now.